But What's Your Brand's Song? – What's Working in Marketing™

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Welcome back to another week of What's Working in Marketing, a weekly newsletter where we share what's working outside your own four walls across the digital marketing landscape so you can be more effective. If you enjoy reading this, follow me on LinkedIn or create a FREE Insight Library account, our team is publishing tons of free research that you won't want to miss.

This week we're breaking down:

The Highlights:
- Unwrapping how Instagram is bridging the gap between creators and brands

Time to Get Listening:
- Listen to what the Metaverse means for marketers with Tom Dickens

#MarketingTwitter
- Diving into three Tweets about nine creative Halloween advertisements, the ultimate copywriting resource list and how to prioritize marketing ideas

THE INFLUENCER-BRAND CONNECTION

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The bane of most influencer marketers' existence tends to be centred around; one, the discovery and two, the authenticity of prospective influencers for partnerships.

In an effort to support both its creators and the brands relying on Instagram for business, the app seems to be testing an early-stage "creator portfolio" that can act as an instant media kit creators can use to pitch themselves.

Keep your eyes set on the rollout of an Instagram creator marketplace that will help facilitate the transactions and communications of upcoming new creator portfolios.

What the Metaverse Means for Marketers with Tom Dickens

CMO & ADVISOR FOR WEB3 BRANDS

On this episode, Tom discusses what the metaverse means for marketers and how to think about this shift to decentralization. Is anyone else a little confused by NFTs these days? Listen to get clear on the intersection between commerce, activations and web3.

Listen to What's Working in Marketing

THREE TWEETS

Here are three Tweets you should check out this week:

1. 9 creative Halloween advertisements

2. The ultimate copywriting resource list

3. How to prioritize marketing ideas

If you're enjoying the newsletter so far,

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It's full of strategy tear-downs and examples from fast-growing brands that have already helped thousands of marketers identify content opportunities, focus on the right whitespace channels, improve their media strategies, and benchmark against competitors.

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In case you missed any previous versions, check them out via the links below.

1. But What's Your Brand's Song? – What's Working in Marketing

2. Breaking Down PayPal's Holiday Campaign – What's Working in Marketing
3. 4 Tactics for Black Friday – What's Working in Marketing