Welcome back to another week of What's Working in Marketing, a weekly newsletter where we share what's working outside your own four walls across the digital marketing landscape so you can be more effective.
Welcome back to another week of What's Working in Marketing, a weekly newsletter where we share what's working outside your own four walls across the digital marketing landscape so you can be more effective. If you enjoy reading this,follow me on LinkedInor create aFREE Insight Library account, our team is publishing tons of free research that you won't want to miss.
This week we're breaking down:
Trending Research:
What's working for the Financial Services industry on TikTok in Q1 2023
#MarketingTwitter
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SOCIAL CONTENT OPPORTUNITIES FOR THE FINANCIAL SERVICES AUDIENCE ON TIKTOK IN Q1 2023
FINANCIAL SERVICES
Career Battles is an extreme performing content opportunity, averaging 3x the views & engagement rate on TikTok.
Careers & Compensation, Money Savings Hacks and Tax Hacks are excellent performing content categories for the Financial Services audience on TikTok.
Travel Tips and FTHB Tips are good performing content categories for the Financial Services audience on TikTok.
Recession Advice, Lottery Breakdown, Financial News and Money Mistakes & Lessons are substandard performing content categories for the Financial Services audience on TikTok.
"What I Spend In A...", Building Credit, Retirement Planning and Investing 101 are low performing content categories for the Financial Services audience on TikTok.
Suggestions to test:
- For the People: Top performing content for TikTok in the Financial Services industry is trending towards tying career management into personal financial planning. Trends seem to be unravelling through the discussion of loans, salary negotiation and saving.
- Help Me Help You: Use the trends listed above to tie in a strategy that sets your viewers up for success so that when applying these ideas, you have the content to support the new management of money and how to dive into savings or investing.
Unpacking Extreme Performing Content: Career Battles
These videos explore how wealth is accumulated over time in different careers, such as a trucker vs. a nurse or an American vs. European doctor. The point of these videos is to demonstrate the advantages of long-term compound interest and the disadvantages of student loans.
Suggestions to test:
Tactics to Implement:
Skit Format: Nick Meyer uses a skit format to showcase the differences in net worth amongst different professions over time. Nick's over-the-top costumes help viewers remember which occupations he's talking about, along with various green-screen backgrounds.
Video Length: Nick Meyer's “Career Battle” videos range from 51 to 60 seconds.
Content Opportunities:
Use a skit to demonstrate the power of compound interest and debunk the myth that you need a post-secondary degree to get rich.
Want a Social Content Opportunity Analysis™ for your audience? 👇
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