Welcome back to another week of What's Working in Marketing, a weekly newsletter where we share what's working outside your own four walls across the digital marketing landscape so you can be more effective.
Welcome back to another week of What's Working in Marketing, a weekly newsletter where we share what's working outside your own four walls across the digital marketing landscape so you can be more effective. If you enjoy reading this,follow me on LinkedInor create aFREE Insight Library account, our team is publishing tons of free research that you won't want to miss.
This week we're breaking down:
Trending Research:
Learning how banks garnered 148K engagements from influencer marketing in one month
#MarketingTwitter
Diving into three Tweets about the most preferred podcast listening platform, navigating selective attention and a winning YouTube thumbnail strategy
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HOW BANKS GARNERED 148K ENGAGEMENTS ON INFLUENCER POSTS FROM SEPTEMBER - OCTOBER 2022
FINANCIAL SERVICES
From September to October 2022, brands in the competitive set generated 141 influencer posts. RBC generated the most (67 sponsored posts), followed by CIBC (26), Neo Financial (20) and Scotiabank (17).
Of the sponsored posts, RBC generated the highest total engagement (78K) followed by KOHO (29K), Scotiabank (21K), CIBC (13K) and Neo Financial (6K).
While the majority of brands worked with nano influencers, mid-tier influencers generated the most overall engagements at 80.6K.
PARTNERSHIP TACTICS
Building a Credit History This creator made a video that went viral (2M views) and talks about how KOHO is helping her and her partner build a credit score and save to eventually invest in a home.
Staying in Budget Many creators will make videos that address staying within a budget or getting cash back with KOHO partners. In this video, the creator takes viewers out on a day of shopping and includes screenshots of how KOHO notifies users of their spending and how to stay within budget throughout the day.
Want a Partnership Channel Scan™ for your audience? 👇
It's full of strategy tear-downs and examples from fast-growing brands that have already helped thousands of marketers identify content opportunities, focus on the right whitespace channels, improve their media strategies, and benchmark against competitors.
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