BeReal with Your Customers – What's Working in Marketing™

View in browser

Welcome back to another week of What's Working in Marketing, a weekly newsletter where we share what's working outside your own four walls across the digital marketing landscape so you can be more effective. If you enjoy reading this, follow me on LinkedIn or create a FREE Insight Library account, our team is publishing tons of free research that you won't want to miss.

This week we're breaking down:

The Highlights:
- Unwrapping how brands are starting to use BeReal

Time to Get Listening:
- Listen to how content marketers should think of distribution and AI

#MarketingTwitter
- Diving into three Tweets about the resurgence of "Got Milk?", TikTok's insights on live streaming for brands and 6 A/B test tactics you can try out to increase conversions

TIME TO BEREAL WITH YOUR CUSTOMERS

4a50191c5992677aff372cf384a6b3951b907376-567x864

If you've been wondering how to activate on BeReal, look no further than for inspiration from Chipotle. Often leading in Gen Z marketing, Chipotle has already mastered a few ideas on the emerging app in an organic way.

Chipotle is leaning into the app's purpose, which is to 'BeReal', by sharing in-the-moment, low-fidelity images with 'friends'. If you've never used this app before the general concept is that you add your friends and have the chance to share a moment once a day based on a random notification that everyone gets at the same time. Users only have two minutes to post so it has to stay pretty authentic to their day. The app strays away from the sometimes over-produced side of Instagram. Check out this TikTok for more detail on their strategy.

Chipotle is not only activating with simple contests here and there on the platform but they are hosting "Boorito" in-store with help from BeReal. This event took place on Halloween, where visitors of US and Canadian locations can enter on BeReal for a chance to win Free Burritos for a year when visiting in costume.

Chipotle has already maxed out its followers on the platform as it continues to push and develop it through its bigger presence on TikTok and Instagram.

If you have an opportunity to BeReal with your customer base, maybe it's time to look into that...

How Content Marketers Should Think of Distribution Tactics and AI

VP CONTENT AT ANIMALZ

On this episode, Ryan Law discusses thoughts on media trends and creating content for the sake of experience, without the goal of data or conversion. It's a show that's entirely focused on content, the innovation we are witnessing around the growing industry, and how marketers still get distribution wrong.

Listen to What's Working in Marketing

THREE TWEETS

Here are three Tweets you should check out this week:

1. The resurgence of "Got Milk?"

2. Tiktok's insights on live streaming for brands

3. 6 A/B test ideas to increase conversions

If you're enjoying the newsletter so far,

I want to encourage you to check out The RightMetric Insight Library.

It's full of strategy tear-downs and examples from fast-growing brands that have already helped thousands of marketers identify content opportunities, focus on the right whitespace channels, improve their media strategies, and benchmark against competitors.

Get Free Insights

In case you missed any previous versions, check them out via the links below.

1. Instagram's Climb to Support Creators – What's Working in Marketing

2. But What's Your Brand's Song? – What's Working in Marketing
3. Breaking Down PayPal's Holiday Campaign – What's Working in Marketing