If there's one thing that has remained consistent since COVID, it's the continuing interest and demand for podcasts. So much so that YouTube has now launched a podcasting guide to help creators improve their strategies.
Why would this be of interest to you, as a marketer? One of the sections of the guide stood out to me as a great opportunity to get specific with podcasters and their audience.
YouTube has recommended creating more than one channel to segment podcasting and original YouTube channels or even two channels for podcasting content itself. They want creators to be mindful that their long-form podcast content may not be geared toward the same audience as Shorts podcast content would be.
As this continues to roll out and creators find their way, this is a brand's opportunity to get specific with their desired influencers. If you want to work with a podcast, think about your target customers and where their mindsets lie; are the podcasters you're looking into developing niche content within different audiences? If so, be mindful of those partnerships to end up on your right side of YouTube.
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