This week we're breaking down:

• The Highlights:
  • Unpacking how three different brands are activating in the gaming space

• The Watercooler:
  • Outlining how to save a stale marketing strategy

• #MarketingTwitter:
  
  • Diving into three Tweets about the shift in popular websites, how to become a better copywriter and a sheet with 100+ ways to distribute a single blog post

THREE BRANDS, THREE GAMING ACTIVATIONS

Is the world of gaming the future for brands no matter the industry? Here's a look into how three completely different brands are activating in the gaming space to reach the Gen Z community. 

L'ORÉAL'S GARNIER JOINS TEAM VITALITY

Garnier Fructis has joined Team Vitality as a sponsor for brand awareness through marketing materials and visibility at tournaments through the gaming team with a total following of 2.5M across social media.

CHOBANI ACTIVATES ON ROBLOX

With the launch of their new oat milk, Chobani created an oat milk race on Roblox to get younger audiences engaging and playing on the brand's race track. 

SOUR PATCH KIDS PARTNER UP WITH TWITCH CREATORS

To help spread awareness around four new flavours, Sour Patch Kids paired up with Rocket League MVPs on Twitch. Each steamer will host a two-hour stream where they announce their respective flavours and encourage viewers to vote on their favourite one. 

While each brand has a completely different form of activation in the gaming sector, their strategies all have one thing in common. Their marketing efforts sustain themselves within the gaming world in a relatively low-effort way while gaining exposure. By aligning on the right platform/creators to pair with, these marketing campaigns can be taken into the hands of the platform to live on & reach new audiences.

HOW TO FIX A STALE MARKETING STRATEGY

Has your brand's content strategy gone stale? Here's how to fix it. 👇

Lots of brands find themselves in the same situation where they're not seeing the results they desire from their content marketing.

Steal these 5 steps to get back on track:

1. Determine which business objective is suffering from your stale content strategy

2. Audit your existing content marketing efforts

3. Research the content preferences of your target audience

4. Research the content marketing activities of your competitors

5. Build the habit of running this process on a regular cadence

Revisiting your content strategy should not be a one-time thing. It needs to be done on a regular basis in order to continue to be effective. Your target audience's preferences and interests change over time, which means that your marketing activities need to change as well.

THREE TWEETS

Here are three Tweets you should check out this week:

1. An amazing visualization of the most popular websites since 1993

2. How to become a better copywriter

3. A spreadsheet with 100+ ways to distribute a blog post

In case you missed any previous versions, check them out via the links below.

1. Reimagining Your Marketing Budget - What's Working in Marketing

2. Are you doing SMS marketing correctly? - What's Working in Marketing
3. A Community Tactic You're Missing – What's Working in Marketing