How COVID changed the landscape of social media marketing...
This week we are diving deep into:
- 19 ways social media marketing has changed since COVID
- Harnessing the power of content distribution
- Garnering 75K app installs in four months
🔆 The Highlights 🔆
As everyone knows, COVID has changed the entire marketing landscape over the past two years. Econsultancy recently published an overview of how exactly those changes have presented themselves with forecasts to keep in mind going into 2022. Take a look at the past year with me as I bring you the TLDR breakdown.
1. Global ad spend on Facebook and Instagram grew 43% year-on-year in Q3 2021
2. TikTok is expected to surpass 1.5 billion users in 2022
3. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020
4. Social CPM grew 41% year-on-year in Q2 2021
5. Growth rate of Facebook MAUs and ad revenue continues to slow as life returns to ‘normal’
6. Pinterest now sees more than 5 billion searches every month on its platform
7. TikTok added more than 181M global MAUs in Q1 2020
8. 35% of TikTok users have watched less TV and content from streaming services since downloading the app
9. TikTok was the most downloaded app of Q1 2021
10. Global social media ad spend was up 50.3% year-on-year at the height of the 2020 holiday season
11. One in four online purchases are now made via an interaction with a social media platform
12. TikTok beat Facebook for the first time on average monthly time spent per user in 2020
13. Creator marketing in Europe grew 14% year-on-year in 2020 to reach €1.3bn
14. Snap DAUs rise 23% year-on-year in Q3 2021, marking a fourth consecutive quarter of >20% growth
15. TikTok ranked as least trustworthy, but most innovative, digital advertising environment by senior marketers
16. A July 2021 survey found 7% of marketers plan to increase their budget for TikTok influencer marketing campaigns
17. Pinterest saw highest growth in revenue in Q4 2020 vs. other social platforms
18. More than 1 in 5 Millennials are using social media less than they used to
19. Global social ad spend rose 56.4% quarter-on-quarter in Q3 2020