This week we're breaking down:

• The Highlights:
  • Diving into Jameson's unique Pinterest advertising approach
• Time to Get Listening:
  • Speaking with Cameron Uganec of Thinkific about how tech companies are building media brands
• The Watercooler:
  • A portrayal of marketing approaches without research & an inquiry for you 💭
• #MarketingTwitter:
  
  • Diving into threads to understand the state of fake reviews, a super thread summarizing 24 threads that are more informative than a business degree and unpacking 6 common content marketing mistakes

A UNIQUE TAKE ON PINTEREST ADVERTISING

Out of all the ways to market online, this is the closest we've seen as a digital replication of guerilla marketing. Pinterest and Jameson Irish Whiskey announced a partnership that would garner the first-ever colour keyword takeover on the platform.

The Product & Story

Jameson is launching their newest product which is an orange flavoured whiskey. As of April 18th, Pinterest users (in the States) will frequently happen upon Jameson ads for the new product under any searches that involve the colour orange. 

Key Takeaways

• Search ad strategies can be repurposed and revolutionized for your needs as a marketer. Most companies targeting orange keywords would most likely be products in the health foods sector that have alignment with the fruit itself or similar supplements. Jameson is predicted to show up under searches for 'orange chicken' to 'orange nails' as a few examples. Strategize for unexpected yet deeper impact to surprise viewers.
• Time of year is everything. This launch has been strategically positioned to go live in the Spring time. Mid-April into May people are looking for vibrant and summery recipes that will help them get in the right mood for the time of year. 
• Channel to brand synergy. Pinterest states that 86% of its users use the platform to learn what they like to drink. Jameson can move towards a more contextual approach with this in mind, making their strategy less about trying to reach people with 'drinking' interests and more towards finding people in unexpected ways on a platform where discovery for drinks is already alive.

How Tech Companies Are Building Media Brands with Cameron Uganec

GENERAL MANAGER OF MEDIA @ THINKIFIC

In this episode, Cameron discusses how he was hired to lead this brand new media division out of his previous role at Later. Since he's in the seat leading an in-house media brand for a highly innovative tech company, we figured there are few better people to explain this popular trend.

WE'RE NOT SUBTWEETING YOU, DW

ON ANOTHER NOTE, WE'RE HIRING...

The mission of our Research team is to produce compelling, concise, data-backed research that helps marketers create and refine digital strategies that are more effective by being evidence-based.

We provide this to world-class brands by producing research that's focused on:

💡 Online audience behaviour to identify the content that audiences are loving and where they’re spending their time.

🔎 Deconstructing the digital strategies of top-performing brands to identify what’s working and not working.

On top of that, we offer some great perks with more coming soon:

🗺 Generous Vacation Policy
🩺 Full Benefits
🗓 Flexible Working Hours
🤒 Unlimited Sick Days
👩‍💻 Fully Remote Team
💆‍♀️ Work-Life Boundaries That Are Actually Respected

THREE TWITTER THREADS

A good strategy is a good strategy, no matter where you find it.

Here are three Twitter threads you should check out this week:

1. The state of fake reviews

2. 24 threads that will teach you more than a business degree

3. Top 6 content marketing mistakes

In case you missed any previous versions, check them out via the links below.

1. What's Working in Marketing - Get Your Live Stream On
2. What's Working in Marketing - The Future of Twitter Ads
3. What's Working in Marketing - metaverse or irl?